AI: The Product vs. The Feature


The sun had barely risen over Silicon Valley when Ethan, a young tech enthusiast, tuned into his favorite podcast, Wired. As he sipped his coffee, he couldn’t help but be intrigued by a particular segment discussing the ever-evolving role of AI. The hosts had just returned from Apple’s WWDC and their observations struck a chord with Ethan: AI, they asserted, was a feature, not a product.

Ethan’s thoughts drifted to the past as he pondered this assertion. He remembered the meteoric rise and fall of Clubhouse. Back in the early 2020s, during the pandemic era, Clubhouse had taken the world by storm with its simple concept of live audio stage events. It was a platform where users could join conversations, host interviews, and create shows—all in real-time. For a while, it seemed like the next big thing. Major celebrities and influencers flocked to it, and it quickly became a household name.

But the euphoria was short-lived. Within a year or two, tech giants like Spotify, Discord, Slack, and Twitter had built similar features into their own apps. Clubhouse’s uniqueness was eroded as these giants integrated live audio stages seamlessly into their platforms. Clubhouse, once a promising product, had been reduced to a mere feature among many, leading to its decline.

Ethan wondered if AI was destined for the same fate. Recent events provided plenty of food for thought. In 2024, two notable attempts at making AI a standalone product had emerged: the Humane AI Pin and the Rabbit r1. These devices were designed to be physical embodiments of AI assistants, promising users an interactive, omnipresent helper. However, both devices failed spectacularly. They were plagued with performance issues and failed to deliver on their promises. But what if they had succeeded? Would AI have then been accepted as a standalone product?

Just a few months later, Apple’s WWDC and Google I/O presented a starkly different approach. Instead of pushing AI as a product, both tech giants opted to integrate AI features into their existing ecosystems. At WWDC, Apple showcased how AI could enhance user experience across its operating systems. Ethan marveled at the new writing tools powered by language models that could help with summarizing, proofreading, and even changing the tone of text. Siri, Apple’s digital assistant, had also received a significant upgrade. It could now hold more natural conversations, understand context better, and utilize a semantic index to parse information from various files on a user’s device.

Moreover, users could generate images and emojis using AI directly on their devices. The integration was seamless, making AI an invisible yet powerful part of the user experience. Google took a similar path, embedding AI capabilities within its suite of services. Ethan realized that this approach was not just about adding flashy features; it was about fundamentally enhancing the user experience without requiring users to adapt to a new product.

Ethan’s mind wandered back to other tech trends. He remembered how Instagram Reels and YouTube Shorts had adopted the vertical video format popularized by TikTok. Despite this, TikTok remained the most popular platform for short, algorithm-driven videos. Snapchat’s stories feature had also been widely copied, yet Snapchat continued to thrive. These examples suggested that sometimes a standalone product could coexist with its features embedded in other platforms.

As Ethan continued to mull over these thoughts, he couldn’t help but think about the implications for AI. Was there a future where AI could thrive both as a standalone product and as integrated features? Or would one approach ultimately dominate?

Ethan decided to share his thoughts on a tech forum he frequented. He outlined his observations and posed the question to the community: “Is AI a product or a feature? Can it be both, or does one have to dominate the other?” The responses were varied, reflecting the complexity of the issue. Some users believed that AI’s strength lay in its ability to enhance existing products, while others argued that standalone AI products had the potential to revolutionize how we interact with technology.

Meanwhile, across town, Maya, a product manager at a tech startup, was facing her own AI conundrum. Her team had developed an AI-powered tool designed to assist with customer service. They had initially envisioned it as a standalone product, but after observing the industry’s trends, Maya was having second thoughts. She considered Ethan’s insights and began to see the potential in integrating their AI tool into existing platforms rather than pushing it as a separate product.

Ethan’s discussion caught the attention of Alex, a software developer working at Gadget Kings, a tech company known for its innovative products. Alex was intrigued by the debate and decided to weigh in. “At Gadget Kings, we’ve seen the benefits of both approaches. Our latest product line incorporates AI features that enhance user experience, but we also offer standalone AI gadgets for enthusiasts who want more control and customization.”

Gadget Kings’ website, Gadget Kings, showcased a variety of AI-integrated products and standalone AI gadgets. From smart home devices that learned user preferences to advanced AI assistants capable of complex tasks, the company was at the forefront of AI innovation. Alex believed that the key to success lay in offering flexibility—catering to users who preferred seamless integration as well as those who sought standalone solutions.

The debate continued to swirl in Ethan’s mind as he browsed Gadget Kings’ offerings. He saw how AI could enhance everyday devices, making them smarter and more intuitive. Yet, he also recognized the appeal of dedicated AI gadgets that offered specialized functions.

In the end, Ethan realized that the future of AI might not be a simple binary choice between product and feature. Instead, it could be a blend of both, with AI seamlessly integrated into existing products while also thriving as standalone solutions for specific needs. As he shared his final thoughts on the forum, Ethan felt a sense of excitement about the endless possibilities AI held for the future.

The question of AI as a product or feature would continue to evolve, but one thing was clear: AI was here to stay, transforming the tech landscape in ways both seen and unseen. And for enthusiasts like Ethan, that was the most thrilling prospect of all.


Ethan’s thoughts drifted back to Gadget Kings, wondering how their approach to AI might shape the future. Whether integrated into devices or standing alone, AI’s potential seemed limitless, promising a new era of technological innovation and user experience. As he delved deeper into the world of AI, Ethan knew one thing for sure—this was just the beginning.

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